COVID-19 pandemic has hit all economies worldwide.
Different sectors and countries have held deliberations on how to fight this crisis since making a united front is vital in this case.
The global community, including the tourism sector, should work more closely together and show that solidarity can go beyond national bordersNajib Balala
Chair of UNWTO
The United Nations World Tourism Organization(UNWTO) held a convention in Berlin on 19th March 2020. It was held virtually and different members of its Executive Council, key UN agencies and private sector leaders attended. Among the delegates in attendance was Kenya’s Cs Tourism and Wildlife Hon. Najib Balala.
This meeting was a call for international cooperation for a united response to the pandemic.
They all adopted the tagline “stay home today travel tomorrow” which is now propagated on social media using the tagline #Stayhome #TravelTomorrow.
Tourism should always put people first and in this case by accepting their responsibilities, recognise tourism will lead to recovery and that#Stayhome today, so we can #TravelTomorrow.
This campaign is an effort by UNWTO to prioritize the health of tourists while encouraging them to stay at home during the pandemic so that they can travel tomorrow.
The Kenya Tourism Board adopted this tagline #Stayhome in order to #TravelTomorrow. They have also targeted the domestic tourists by the phrase “Tujilinde leo Tusafiri kesho”.
This campaign by the Kenya Tourism Board also informs the tourism players to be patient, allow tourists to stay home so that they can seek their services when the pandemic is over. It puts the health of tourists and travel and hospitality professionals
on the forefront.
The CEO of Kenya Tourism Board, Dr Betty Radier says that Kenya joins the rest of the world in efforts to flatten the COVID-19 curve.
She said “We join the rest of the destinations in putting people first and taking all precautions to flatten the COVID19 curve key measure washing hands, social distancing and self-quarantine for those who have recently arrived into the country or been in to contact with infected persons. The Kenyan tourism private sector has been in the frontline in securing both the safety of visitors and staff alike‘’
She added “after we have overcome the COVID-19 challenge, we will be happy to welcome the world back to Kenya for travel and leisure. Our tourism offering remains resilient in the face of this adversity and we will work to ensure that visitors to Kenya come back to their preferred travel destinations in Kenya.”
The Ministry of Tourism has been working closely with the Ministry of Health, Ministry of Labour & the Ministry of National Treasury and Planning, together with Key Tourism Industry players – to mitigate against 3 Key impacts; Health deterioration, loss of jobs and Loss in cash flow.
All this is to assist the tourism industry to stay afloat despite the devastating impacts of the pandemic to the economy.
In the effort to encourage people to stay safe during the COVID-19 pandemic #StayHome #TravelTomorrow ✌️